Since Apple doesn’t give out preliminary sales figures, analysts use a number of measures to estimate how sales are going. According to TF International Securities, Apple sold 37 million iPhone 16s in the first weekend of pre-sales, which was a 12 percent drop from the iPhone 15 debut in 2023.

Apple stock (NASDAQ: AAPL) has remained largely flat over the past month, underperforming the Nasdaq-100, which gained about 4% in the same period.

Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped.

Tata's iPhone factory in India has now been closed indefinitely after a fire, and Apple may have to turn back to China to avoid a shortfall in production.

Extensive damage from a fire at Tata Group’s iPhone component plant in southern India could hamper production ahead of a festive season sales surge and may force Apple’s suppliers to arrange critical parts from China or elsewhere,

Extensive damage from a fire at Tata Group's Apple iPhone component plant in southern India could hamper production ahead of a festive season sales surge, an industry watcher and a source said, forcing the US firm's suppliers to arrange critical parts from China or elsewhere.